Senior GTM Strategy & Growth Marketing Engineer

Nayanika Balaji is a GTM Strategy Engineer and growth marketing professional with extensive experience in building scalable outbound systems, lead sourcing workflows, ICP segmentation, and HubSpot lifecycle management. She has successfully built multi-channel outbound campaigns across email, LinkedIn, and cold outreach, resulting in a 30% increase in qualified pipeline and managing prospecting workflows across 20,000+ targeted accounts. Her expertise includes campaign automation, lead enrichment, outbound messaging, pipeline reporting, and sales-aligned GTM execution. Located in Houston, TX, USA, she is open to remote opportunities and willing to relocate.