Fractional Product Lead & AI Builder

Fractional product lead / design-led AI builder with 25 years of experience shipping commercial work. Specializes in helping non-technical founders and operators build and ship production-ready software, not just prototypes or demos. Recent projects include Steadcast (a native macOS podcast app with a production AI backend for Whisper transcription, eval gates, mixture-of-models routing, cost ceilings, and monitoring) and an on-device Apple Intelligence macOS app for CPG brands. Background includes an Apple Design Award (2003) and running a successful hot sauce business (Hoff & Pepper) for a decade, demonstrating experience as both an operator with P&L responsibility and a software builder. Best fit for AI features that require robust implementation, founders who have had negative experiences with agencies, and CPG/DTC operators seeking a builder with real business acumen.