Outbound & Lifecycle Marketing Specialist

I help B2B SaaS companies clarify who they sell to, how they position themselves, and turn that into real pipeline and revenue. Since 2019 I’ve worked across SaaS and ecommerce on growth, lifecycle marketing, and outbound GTM systems. I sit between strategy and execution: clarify the message, build the system, own the outcome. Selected results: - $11m+ outbound pipeline generated - $400k+ direct revenue from email & GTM initiatives - Built outbound engines from scratch Best fit: early or growth-stage B2B SaaS that needs positioning clarity, outbound done properly, or lifecycle/CRM fixed.